Estelle Métayer is an expert in Competitive and Strategic Intelligence.
focuses on how
managers, CEOs, and board members build and improve their strategic
competitive intelligence function to avoid strategic blindspots.
Her best work is
done when companies need to drastically change the way they do
grow aggressively. She is a reputed public speaker in international
facilitates strategic workshops around the world. An adjunct professor
University, she teaches with Henry Mintzberg in the International and
Advanced Leadership Programmes and the International Master for Health
also introduced Competitive Intelligence into the McGill-Rottman
Business’s certification program for Canadian board directors, and into
HEC-McGill Executive MBA. Estelle is also a guest lecturer at
Programme in Practicing Management led by Lancaster University, McGill,
the IMB (India)
and INSEAD and at IMD, Lausanne.
Prior to selling
the company in 2004, Estelle was the president and founder of Competia,
training organisation for executives and analysts in Strategic
launched in 1998 Competia.com which became the world's largest
magazine for strategy professionals, receiving over 1 million hits each
consultant at the international Strategic Consulting firm McKinsey &
first-hand practical experience while managing the competitive
development and strategic planning function at CAE Inc. She started her
career at the
ING Bank in the Netherlands and in Poland, studying the financial
expanding into emerging countries.
She received in
2000 the Arista Sunlife Award for "Entrepreneur of the Year" and
was a finalist
in 2001 for the Award "Women of Merit" from the YWCA. She sat on
the board of the
Grands Ballets Canadiens and of World Canada Youth. She was trained
Netherlands, where she obtained her MBA and Drs. from the University of
French, English, German, Dutch, Italian and Arabic. She is also a
commercial pilot and flight instructor.